
THE PROJECT
Architecture, clearly presented.
The website brings ECAD’s projects into a structured, editable digital experience.
- CLIENT
- ECAD Architects
- DISCIPLINE
- Website design & CMS
- STUDIO
- XAI Studios
01 / The brief
Make the work easier to discover.
For an architectural practice, a portfolio website has two responsibilities: express the character of the studio and help visitors understand its work. ECAD’s website direction brings those responsibilities together through large project imagery, clear navigation and a structured portfolio.
The project discussions also considered a growing archive of work. That made a consistent, manageable project system important alongside the visual experience. This case study focuses on the website design and portfolio presentation, rather than claiming authorship of the architecture or project photography.

02 / Design direction
Character, without visual noise.
The design direction grew from research and a stylescape, with typography, a green palette and patterns forming the starting vocabulary. The aim was a refined, timeless experience that still felt distinctive—not a neutral template with the studio’s name added.
The key balance was between expressive identity and space for the architecture. Larger editorial moments introduce the practice; quieter text and a measured grid support browsing. Keeping those choices consistent across the page gives the portfolio a rhythm without making every section compete for attention.

03 / Digital experience
A framework for a growing portfolio.
The project grid provides a repeatable structure for presenting different kinds of architectural work. Consistent spacing and image treatment help visitors scan the collection, while individual project pages create room for a more focused story.
The website and CMS scope considered how new projects would be added over time. The design therefore treats the portfolio as an ongoing editorial system, not a fixed set of images. The selected screens below show the visual direction; the contextual mockups present that work in a setting rather than document a measured commercial result.
A CLOSER LOOK
Designed for discovery.
A clean, evenly spaced project grid supports easier browsing across the practice’s portfolio. The CMS gives the team a way to manage project content and add future work.
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